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Experts have propounded that China is on its way to bring back its box office revenues to pre-pandemic levels. A rising China also emerged as the biggest and fastest-growing movie market on the planet. This has prompted movie producers from the West to actively work to appease authorities as well as advertisers in China. One of the most seminal examples of Hollywood studios’ appeasement towards China in recent years has been the removal of Japanese and Taiwanese flag patches from Tom Cruise character’s jacket in the sequel to Top Gun. The movie also saw the involvement of Chinese holding Tencent as «an investor and co-marketer».