Over the course of two years the web portal has grown to over 700,000 visitors per month. Today the platform hosts about 19,000 videos, including materials from Belarusian TV channels, news agencies, and regional mass media. From the beginning of 2026 to September the resource attracted 2.5 million visitors.

New authors and interactivity

Cooperation with bloggers and influencers will become one of the main areas of further development. Plans also include expanding content and attracting new audience.

Belarusian Information Minister Dmitry Zhuk noted that VIDEOBEL. BY already provides online broadcasting to Belarusian TV channels, and now the project faces the task of bringing in representatives of the digital community. «I have already given up third-party TV broadcasting platforms and even watched the live broadcast of the youth forum Youth. Belarus. Future involving the head of state on VIDEOBEL. BY. We face even more serious tasks — inviting our civil digital society to this platform. I mean bloggers and influencers,» he said.

According to the minister, approaches are currently being worked out to make the platform more interactive and attractive to users.

The blogger Nikita Ice, who was invited to the event, also said he is ready to consider cooperation with VIDEOBEL. BY. «This is an audience, a new branch that needs to be explored. I have quite useful content for this area, so, of course, we will try, we will work hard and develop,» he noted.

Mobile services and foreign audience

Near-term plans include expanding content, developing mobile applications, and launching subtitles in English and German. BelTA Director General Andrei Mokhor said that viewers from Germany, the USA, and Poland are among the top 5 foreign users of the web portal. Subtitles should make Belarusian content more accessible to audiences outside the country.

National platform for Belarusian content

Dmitry Zhuk stressed that an important advantage of VIDEOBEL. BY is the ability to develop one’s own platform for hosting materials and online broadcasting of domestic TV channels. «This is purely our Belarusian platform, exclusively controlled by us,» he noted.

Commenting on blocked YouTube channels of Belarusian mass media, the minister informed that the Information Ministry is taking care of various matters and scenarios. At the same time, in his words, decisions should be made in a balanced manner, based on expediency and the interests of the Belarusian state and people.

The celebration of the second anniversary took place at the Naif Arts Museum. Guests could meet with hosts of VIDEOBEL. BY projects, take a tour of the museum, and take part in a master class on creating a dream board. The organizers explained the choice of venue by the proximity of ideas: in their own way, the museum and the multimedia portal open up different views on modernity and give an opportunity to present an original vision of the world.

VIDEOBEL. BY was launched on 12 September 2024. The web portal features socio-political and topical materials from Belarusian mass media, regional content, and online broadcasts of TV channels. In the future the project intends to expand capabilities for authors and viewers.